Next generation single serve coffee

At Hooked, we’re on a mission to forge a sustainable future by transforming the single-serve brewing experience. We prioritize transparent sourcing, eco friendly packaging and partnerships with specialty roasters nationwide.

Together, we reshape the way coffee lovers indulge - one cup at a time.

Two friends having a conversation over coffee Two friends having a conversation over coffee

A FRESH START TO A BETTER YOU

There is not enough time in the day, and there’s certainly no room for bad coffee. We are committed to making high quality products for a meaningful start to the day.

Coffee cupping session Coffee cupping session

SUSTAINABILITY AT THE CORE

From raw material to coffee beans, we prioritize ecofriendly materials, sustainable sourcing, and good practices. We only partner with roasters and suppliers with missions that match ours.

100% women owned and led business in San Francisco 100% women owned and led business in San Francisco

Empowering women

Empowering women has been a core part of who we are since day one. Hooked is a vision driven by 100% female leadership. As we grow, we commit to be a wellspring of strength and inspiration for these incredible women, who face and overcome daily challenges.

how did this all begin

For many years, Natalie drank coffee out of necessity. In fact, she was intimidated by specialty coffee. On one particular sleep-deprived day, she looked down in her trash can full of used coffee capsules - it hit her that the amount of waste she produced was insurmountable. At the same time, she recognized the strong intention required to appreciate specialty coffee, so she envisioned a simpler and more superior way for individuals to enjoy an exceptional cup at home.

  • Coffee testing prior production
  • Hooked Coffee founder at Renegade Craft San Francisco Fort Mason
  • Hooked Coffee Kickstarter launch fulfillment

+ purpose

With every purchase you make with us, we donate 1% of it to a cause we care about. Select a cause during checkout, and we'll make the magic happen.

try hooked today

TAKE OUR QUIZJOIN OUR COFFEE CLUB

shop bestsellers

1 7