A visual GIF presentation of instructions on how to make single serve pour over coffee using Hooked Coffee pack A visual GIF presentation of instructions on how to make single serve pour over coffee using Hooked Coffee pack

THE ULTIMATE SINGLE-SERVE EXPERIENCE

BETTER FOR YOU, BETTER FOR THE PLANET

TEAR. HOOK. POUR. ENJOY.

Crafted for Effortless Excellence

SHOP BESTSELLING BUNDLES

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JOIN 1000+ HAPPY CUSTOMERS

Two friends having a conversation over coffee Two friends having a conversation over coffee

"I DRINK THIS EVERY MORNING AT WORK. ITS WAY BETTER THAN OFFICE COFFEE AND MY OWN COFFEE MAKER."

- DAVID B. ⭐⭐⭐⭐⭐

"We're always on the lookout for new ways to make coffee more accessible and easy to enjoy. Hooked makes that possible." - Cary Wong, Partners Director of Coffee

HOOKED COFFEE

COFFEE MAKER

INSTANT COFFEE

FRESH FOR 12 MONTHS

UNRIVALED FLAVOR

HIGH-QUALITY

EQUIPMENT FREE

EASE OF USE

QUICK BREWING

TRANSPARENT SOURCING

ECOFRIENDLY

  • a cup of hot coffee icon
    Convenient + portable

    Brewing the perfect cup has never been easier. Just add hot water!

  • Coffee jute bag icon
    Café-quality coffee

    Exceptional coffee from award-winning roasters nationwide. Always fresh, never instant.

Natalie Ma, Hooked Coffee's founder Natalie Ma, Hooked Coffee's founder

Creating a Sustainable Future through Coffee

The convenience of single-serve brewers has come at a steep environmental price. Each year, around 13 billion disposable K-Cups are discarded into landfills, which is enough to circle the earth more than 10 times. Not only that, incumbent brands have exacerbated the harm by setting the coffee standard with low quality beans, perpetuating a cycle of cheap labor and production. So it’s time for a change.

OUR STORY

ROASTER COLLECTION

A perfect morning ritual for young professional A perfect morning ritual for young professional

3 ways to brew hooked

Explore various coffee experiences with our pour-over pouches—whether you prefer the rich notes of traditional pour-over, the refreshing taste of cold brew or iced coffee.

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how do we keep your coffee fresh?

Once coffee is exposed to air, every second is a battle against staleness. We utilize nitro-seal technology to keep your coffee fresh for more than 12 months.

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